> While everything was going good, MrBeast the person took all credit for MrBeast the company. Now, it seems like everyone is on tip-toes to clarify they are trash-talking MrBeast the company, not MrBeast the person.

Yeah, I can't really understand why someone would craft a persona with a unique bespoke name and then name the company the same thing other than to try to make sure that the company is viewed as synonymous with the persona.