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I liked how honest the guide was. There wasn’t anything fake noble here and a lot of his frustrations I have also felt as a people manager - the questions employees ask, making excuses when deadlines slip, etc

the job is to make YouTube videos that people click and watch

What gets them to watch and stick is a few things but notably wow factor, something crazy they haven’t seen before

The bar for wow factor keeps rising

Therefore you need to keep learning driving better and better results. Otherwise you are out

You need to take ownership for results to avoid delays at all costs.




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