I think this is exactly the point that MrBeast is trying to make.
By being best YOUTUBE videos it means to focus on whatever appeals to the algorithm. It doesn't mean you are better informed, or better entertained, as long as the click-through-rate is great and the minutes people watch the video is maximized.
You could say the same thing is true for Xerox, for them the best doesn't necessary mean that they sell you the best most reliable copier, but the highest grossing product, with a guaranteed post-sale income.
There was a blog post linked on HN a while ago, it was about their start up they ran many years ago. They got traction with clients and were a very "engineering focused" (or similar term) organization. Their code was rock solid.
It was all going great, until suddenly some new company showed up and started taking their customers. Their new competitor's software was a mess with all sorts of incomplete or pure vaporware features.... but they did get features out fast.
They got beat out by Salesforce...
We as people pick the winners with our money, we don't really want nice things.
> We as people pick the winners with our money, we don't really want nice things.
We do generally want nice things, but we can't be experts in all the things. In markets where you have mostly responsible actors, that can work out fine. But absent effective regulation or other feedback mechanisms, in many markets an actor who only cares about short-term cash extraction can beat out the people focused on long-term value by taking advantage of consumer ignorance.
A good example here is food. Before the rise of industrial meat production, you would process meat yourself or buy it from a local butcher. You had a lot of information about the meat because the processing chain was short and local. You knew the people touching your food and could smell how clean they kept the butcher shop.
But scaling that up created a lot of opacity. Suddenly it was much harder to know what went into your sausage. It was tens, hundreds, thousands of people involved, spread over many miles. Some dubious people took advantage, and so we ended up with food standards like the Federal Meat Inspection Act. [1] The system that grew out of that works pretty well; things Boar's Head recently killing 9 people [2] are surprisingly rare.
For things less risky than safety, I think a lot of good is done by people like Consumer Reports and Wirecutter. Less ignorance about which products are really good is less room for bad actors to exploit consumers. If people really didn't want nice things, those would be much less popular. Instead, I think they're a sign that people do want nice things, but just have an awful lot to do, and so can't spend much time on a single purchasing decision unless it's a really big deal for them.
> We do generally want nice things, but we can't be experts in all the things.
Counter-point: People complain a lot about leg-room on airplanes. They say they'll pay more for leg room. However, it's very well known (empirically) that they won't pay. People want the cheapest seat - period.
Leg room is very transparent. Consumers can't be fooled. People may want nice things, but they won't pay for it.
Mr. Beast is just giving people what they empirically want.
I don't think that's a great counterpoint for a few reasons.
One is that leg room isn't particularly transparent. If I search for flights, the price is much more visible than a leg room measure. Two, people can certainly be fooled; for a long time airlines have been playing a game of gradually ratcheting back amenities without being up front about it. This is the same game that consumer packaged goods companies play with apparent package size. Three, people pay for more leg room all the time. Last I booked a flight, about half the plane was first class, business class, economy plus, or exit rows. Personally, I sometimes pay for it and sometimes don't. When I don't, it's sometimes because I resent how grossly extractive airlines have gotten.
I also think "empirically want", however cute it is as a linguistic trick, is not particularly accurate. Is it what gets him paid? I'd believe it. Is it what they watch? Sometimes, for some people! But pretending that short-term behavior is equivalent to what somebody really wants is choosing to ignore a great deal. It's like saying alcoholics "want" to drink themselves to death.
Google Flights shows the leg room in inches, and there's several sites that you can research it on.
However most concretely, back in 2000, American removed a few rows of coach across its entire narrow body fleet to give passengers an extra 3-5 inches of legroom throughout coach. They did not recover the costs and walked it back. jetBlue provides more legroom through all of coach, and even I as a very tall person, don't go out of my way to book them.
Some people will pay more for extra legroom, and I think the current split of seating in planes is likely right around the optimal distribution based on who will and won't pay.
> Two, people can certainly be fooled; for a long time airlines have been playing a game of gradually ratcheting back amenities without being up front about it.
Kind of but not really. Yeah they're not going to put out a press release when they take the olives off your salad. Airlines are an incredibly low margin commodity business. Many years they're negative margins. American's current operating margin is 3.41% [1] This is typical. These aren't B2B SaaS margins we're talking about.
So generally when they take the olives off your salad, instead of putting out a press release they just lower fares on competitive routes. Because most people book on fare or based on corporate contract, which is a second-order effect of fare.
> jetBlue provides more legroom through all of coach, and even I as a very tall person, don't go out of my way to book them.
How tall are you? I will literally skip a family vacation if I can't get a better seat on an airplane, to the point it's caused strain in my personal life.
I agree with your overall assessment that people will (usually) buy the cheapest thing, but I find it utterly bizarre a truly tall person wouldn't even care about being physically uncomfortable for hours on end. I'm curious if we just disagree on what "very tall" means, like 6' is not that tall.
I'm 6'5". To be clear I do always try for an extra legroom seat unless it's like 1 or maybe 2 hours tops. I don't go out of my way to pick jetBlue, so the "everyone gets legroom" thing isn't a real competitive advantage. I just consolidate my flying with a carrier and with even the lowest status tiers you generally get free extra legroom seating. Not giving everyone extra legroom seats means they can lower the sticker price and reward frequent fliers. The short people don't get nearly as much benefit from the extra leg room and don't value the seat as much so higher density means lower prices for everyone.
When I didn't have status I just paid for it, but every seat having extra legroom isn't in and of itself enough to move the needle for me.
i think the Jetblue thing is historically true but not anymore.
The Jetblue thing is also not really altruistic, but a nice side effect of an optimization they did; the removal of the seats brought the capacity to their planes to a round number of 50, which happens to be the FAA required ratio of persons per flight attendant.
IMO it's very costly to compare legroom and is often obscured and switched up. Also people might use 'legroom' to also mean more expansive things like shoulder width of their seat, and that is definately not something you can buy with economy plus. Seat width has shrunk several inches and is universally reduced on all airline by now. To get back to 18/19" seat width, you have to pay double or triple, which seems absurd for a 12% to 20% increase in width.
You write this in a tone of contradiction, but as far as I can tell we're describing the exact same thing. I understand why the airlines do it, but it doesn't change what customers experience.
Well the other thing is paying for luggage. No-one wants to pay for luggage. But if luggage is free, it means that everyone with no/small luggage is just subsidizing those with luggage.
Great examples. I think another case, especially in business/it, is that the people doing the purchasing aren't often the people using the products. This means the incentive structure often doesn't prioritize a good product, but instead whatever appeals to the buyer (perhaps lower cost, features, created by a known entity, e.g. no one got fired buying ibm).
But most of the time, we as engineers don't pick the winners. Some C-Suite executive or middle manager, who isn't very technically inclined, picks the winners, and we as engineers are forced to make it work.
As I don't think a engineer has ever had the chance to choose a company's CRM, the CRM with better marketing would always win over the CRM with better engineering.
Question I would pose is, why should engineer have the decision on a new CRM?
They can provide input regarding e.g. maintainability, but majority of input would come from other stakeholders - users and business unit owning the customers whose relationship we want managed, ideally primarily. And it is somebodys job to take these inputs into collective whole.
It was a mind blowing exercise to me 15 years ago when I was telling my boss how horrible our current installation of some ERP software was, and be asked me what's the user perspective. They log in every day, run financial reports they need, and log out. The system was great from their perspective! They had even less concern for my perspective of poor architecture and suboptimal implementation, than I (at that point) had of their perspective and goals. Thank krishna I didn't make the decisions on the CRM :-)
>why should engineer have the decision on a new CRM
well there's the craftsman argument and then there's the broken windows argument.
the craftsman one if obvious: if you're in a devops/IT role and your job is to manage salesforce, then you should have some input in it as it'll affect you efficiency (aka the profitability of your company). A salesman shouldn't be buying tools for the carpenter without the carpenter's input.
the windoww argument is a bit more superficial but still a factor to consider. I may not be working on mainaining saleforce, but I will need to interface with it for logstics purposes. if it's so inefficient that it becomes a chore to track hours or update documentation or etc. it's going to leave a bunch of broken windows. You can still operate with a broken window, but that part of the building will be a place to avoid. You may even try to work around the CRM wherever possible. Which seems to lose the point of a CRM
Upthread, bayindirh posted half a dozen examples of financially-motivated decisions that were actively, deliberately hostile, sometimes fatal, to the customer. We're not just talking about good-enough fiddly details here.
> We as people pick the winners with our money, we don't really want nice things.
What was the price(s) of that start up and what was the prices of Salesforce? What were the features of the start up and that of Salesforce?
Different people think different things are "nice" (correctly or incorrectly). If you're offering things that you think are nice, but the customer does not care about, are you surprised that they go elsewhere?
You also have to understand what customers say they want, and the things that they are actually going to evaluate on: the two may not be the same.
And even if we want the nice things, we may not actually be able to afford them.
The issue is that the customers aren't us engineers, despite us being the ones who will interface with it more than the actual customer (the business owners).
>And even if we want the nice things, we may not actually be able to afford them.
Sure hope that wasn't the case. If they can't afford a proper tool for employees (which is maybe a few tens of thousands a year at worst. a fraction of an employee) how are they going to afford me?
I'm sure it's just penny pinching, but I sure hope a boss never says outright "we can't afford this tool" without very good reason.
The question is, was it rock solid with few features? I don't know if it was this article I saw earlier but seeing how Salesforce has a lot of customizability and a Visual builder and maybe much of it was vaporware initially but maybe they simply scratched the right annoyances the customers had by providing features for that quickly enough.
Seen some ERP's for mid-sized customers and the good ones makes it easy to build views and otherwise customize the software up to a point for non-engineers. The code is shit but they've also produced a lot of things needed internally that we wouldn't have gotten done quickly enough by doing it manually.
> We as people pick the winners with our money, we don't really want nice things.
We? I was IT for a brief period and one day management says "We need this Salesforce Outlook plugin deployed to all the front office users." No one bothered to tell us "Hey, we're evaluating CRM software and would appreciate your technical opinion."
So there's your "we" and I'm sure they weren't looking for quality engineering or rock solid code when deciding. In fact it was picked because the manager heard the name salesforce at some business conference and was told by someone there it was the best CRM out there so you better get on that train or be left in the dust. So we installed the plugins, got paid and moved on with life. And to be honest we didn't care either.
> We as people pick the winners with our money, we don't really want nice things.
I do, and I reject being branded as part of "we" here; most people and orgs just have bad taste. ("Taste" at an organizational level obviously being an emergent property rather than literally the same as the homonymous trait in individuals.)
The devs... man, it's a constant battle. And their dev tool quality is all over the place. It's no wonder they lost the desktop market, and only swing in app devs due to market dominance.
> [They] were a very "engineering focused" (or similar term) organization. Their code was rock solid.
I'll bet it wasn't. You're hearing this from the person who ran the company. Most companies have terrible code, and I'll bet the people running those companies would also say they were "engineering focused" and had "rock solid" code. They're just wrong.
1. that's a pretty horrible interpretation for an engineer to have. Though I feel "code" and "codebases" are different topics to consider. There will always be some bad code as long as multiple people work on a codebase (because you're simply not going to have a principle programmer stuck doing minor bug fixes). I argue most truly bad codebases fail early (or become bad later, when being a "good codebase" is no longer a selling point for them, and as people shuffle in and out).
2. even if it's true that most companies have tereible codebases, I argue good codebases with no traction is worse than bad codebases with traction. Ideally we have good code with traction, but this example shows that even multimillion dollar companies will be sold on promises rather than proper features.
I've been seeing a product we use at my organization roll out incomplete/trash feature fast to have a product, and then fix them after the fact.
We've gotten tons of blow back as other teams use the product and find it next to useless with tons of bugs, and I'm stuck trying to push it. Not a fun place to be.
Learned a lot about the software market and capitalism though.
This is exactly correct. See distinction between “best produced videos” and “best YOUTUBE” videos - it’s not about making the best video, it’s about making the one that minmaxes the metrics
Youtube needs a metric to not promote low quality videos with low intentionality. No one searches for Mr beast videos with intent to watch them. The audience is primarily children who will watch whatever slop the algorithm puts in front of them. We need something like china where algorithms push quality educational content.
> The audience is primarily children who will watch whatever slop the algorithm puts in front of them.
low quality consumption doesn't have an age range. Sometimes you just want to watch a cozy cat video, so I get it.
>We need something like china where algorithms push quality educational content.
that sounds horrible for multiple reasons that could be a post in and of itself. I'll just point out the obvious one from the post itself:
>Your goal here is to make the best YOUTUBE videos possible.
If the algorithm shifts, they will shift and I'm sure something goodhearted like "make the best educational videos" will find some loophole to slip in clickbait or any other engagement metric.
Ultimately, let me curate my own filters. I can't save everyone else but let me make sure I never see that stuff if I don' want to.
Because of COPPA <=13 year olds aren't allowed on youtube so they lie about their age. These youtubers perpetuate this lie because >=25 is a more valuable ad targeting demographic.
Indeed, and that's why OP wrote its list of counterpoints. In theory, a company can make a lot of money by creating products that are aligned with users' interests. Unfortunately, in today's world this is more difficult to do rather than taking advantage of users in some way. Still, if we don't oppose these practices there will never be a change, so it's worth fighting for our rights as users.
By being best YOUTUBE videos it means to focus on whatever appeals to the algorithm. It doesn't mean you are better informed, or better entertained, as long as the click-through-rate is great and the minutes people watch the video is maximized.
You could say the same thing is true for Xerox, for them the best doesn't necessary mean that they sell you the best most reliable copier, but the highest grossing product, with a guaranteed post-sale income.
And this is why we can't have nice things.