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He’s also rich and could easily afford a one-time editor. Heck, I’m sure one of the devoted employees would offer to improve it for free.


I imagine writing like this is a deliberate part of both his personal brand and the company culture he is trying to create.

MrBeast videos do not get better if everyone uses perfect spelling and grammar. They get better if people figure out and then execute kind of crass but extravagant “wow” moments.


If it’s deliberate there’s no reason to apologise and follow up with an excuse. Unless you’re trying to shield yourself from criticism you know you deserve and could avoid. That would be dishonest so I’m not going to speculate.


Of course there is a reason. It is part of the act and the meta-culture.

I'm not saying I like Mr Beast or this document, but it seems extremely obvious to me that this document is the way it is very intentionally.

The specific sentence offers relatability and a (perceived) degree of honesty. Stating the obvious isn't always bad — it often builds empathy and connections.

In my opinion, he is not at all trying to shield himself from criticism, he is building a connection with the reader.

We are not machines.


He'd still have to work with the editor and review the results; that's at least a couple hours of work. This has a substantially lower EV than managing, networking, producing videos, etc. I'd make the same call.




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