At least your two examples try to tell a story. They have some artistic integrity.
Mr. Beast has one goal: Eyes on content. For a long as possible. There is no artistic vision - every decision is made in the name of profit, attention, and addiction.
I barely know who Mr. Beast is but isn't his whole channel about, like, the joy of doing nice things for people? Like yes, it's for profit, and yes, it's schlocky and distasteful to us wise adults or whatever, but there's seriously nothing you find redeeming about kids enjoying seeing people getting their vision restored?
I'm not sure I agree. I don't watch his content but from reading the document it's quite clear his goal is to make stuff that's "fucken funny" - he's not creating any content for the sake of it, he wants to entertain himself.
that's a ridiculous take and blinded by your own preferences... It's all content... and it's all trying to get "Eyes on content. For a long as possible."
By his own admission in this onboarding document he admits his only goal is to make viral youtube video by any means necessary. It's all about "hacking" the algorithm and peoples' attention faculties.
Contrast that with very traditional Hollywood media - yes, of course they want to get people to watch their shows, but for the most part they try do that via a story and art. Not hacking peoples brains.
His content is like "Reality TV" on steroids. I don't watch or believe in traditional "Reality TV" either. Both are trash content - amongst the lowest forms of "entertainment" available.
Indeed. At least when it comes to your regular type of broadcast tv we must not have any romantic illusions. One of the most glaring tricks is having multiple items within a program and round-robining them in short chunks. And even the supposedly higher art of netflix shows uses inane stuff like cliffhangers and needless sex scenes.
yeah i thought that was interesting, as if to say, if we made a pet torture video that has the most views ever, that's what's important. Also how wedded it is to youtube. understanding how youtube works is more important that making funny or engaging content. it's a reverse of 'if you build it they will come' when it comes to excellence.