I think people are starting to drink less too. Now doctors are starting to ask patients how often they drink and advising them to drink less and less frequently.
Imagine doctors routinely asking their patients if they spend too much time on their phones. Would feel a bit intrusive but for some vulnerable populations like kids it might be a good thing to ask about.
This is absolutely the responsibility of the healthcare system tbh. It feels intrusive right now, but discouraging smoking would have felt intrusive once too.