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I guess the big question there is, which market segment will the airpods be comparable to - OTC or prescription?

Because the 'good' hearing aids cost thousands of dollars, and a lot of their added value is in various forms of sound processing. I can see apple doing quite well at that.

> The main drawback I see is that the earbuds don't have all-day battery life; users will need to recharge them in the case periodically.

Yeah definitely, though if we are comparing them to 'good' hearing aids then at that price you could buy two pairs and rotate them through the charging case and still come out ahead.



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