But the "cheaper models" are still more expensive than what is Apple's Top Model. Which excels at my main usage scenario (being a smartwatch) and also superbly supports various secondary activities (like diving).
And, by the way, having to decide from all those models is not exactly a selling point. I am not primarily a diver, a skier, a runner, a hiker or a biker - but I occasionally do all of those.
With superb integration in the Apple ecosystem, apps for everything and cheaper prices for top hardware, Apple watch is the perfect default choice. It's Garmin's burden to convince me to switch and they are not succeeding.
https://www.garmin.com/en-US/p/1228171