And frequently equally bad results, such as picking a logo almost exactly the same as another company in the same sector. For instance, the NBC TV network in 1975 hired consultants to make a logo almost exactly the same as Nebraska Educational Television:
I worked as a webdev for the Cornell University Library (more than 70 web sites) at the time when Cornell changed their logo from a nice little square that looked like the J.C. Penny logo except it said "Cornell" on it and then they made everybody doing any kind of visual communication change their logo including hiring a friend of mine as a consultant for almost two years to change all the letterheads and similar things for suborganizations that didn't have graphic design talent in house.
which I think is OK graphically on its own but unlike the square it is demanding on the environment that it is in and might force you to change things around it to look good whereas I liked the square because you could just put the square near an edge or a corner and it always looked OK.
http://kenlevine.blogspot.com/2011/09/one-of-nbcs-great-blun...
I worked as a webdev for the Cornell University Library (more than 70 web sites) at the time when Cornell changed their logo from a nice little square that looked like the J.C. Penny logo except it said "Cornell" on it and then they made everybody doing any kind of visual communication change their logo including hiring a friend of mine as a consultant for almost two years to change all the letterheads and similar things for suborganizations that didn't have graphic design talent in house.
We got this thing instead
https://brand.cornell.edu/logos/
which I think is OK graphically on its own but unlike the square it is demanding on the environment that it is in and might force you to change things around it to look good whereas I liked the square because you could just put the square near an edge or a corner and it always looked OK.