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Steam recently made some changes that are pushing game studios away from prologues. Instead, demos can have their own steam pages. Plus all hyperlinks will soon be banned.

I also noticed your game has been up on Steam since January 2022 and by the looks of it, you've done about zero marketing (steamdb.info). Hope that's on the horizon, it's a pretty darn important part of game development now!

Love the concept of your game. Reminds me of my favorite roman emperor: https://en.wikipedia.org/wiki/Aurelian

- Fellow game developer



Thank you! If you replace a prologue (as standalone game) with a demo, can you transfer the wishlists?

Marketing isn’t my strong point, if I ever had the money to make another the first person I’d hire would be marketing. My boss owns a PR agency and she said she can help in getting it out to journalists but that’s about it. I tried CPC and it came in at about $1/wishlist.

Are there any methods of marketing you recommend?


Ask steam if you can swap out the store pages. I've never seen it done before though.

$1/WL is good (not great or bad), depending on how much your game is going to cost and the projected WL->Sale conversion.

I recommend you read through most of the articles and blog posts here: www.howtomarketagame.com

It's a good starting place.


In case anyone has the same problem, I asked and they can't. Luckily I only have couple of hundred wishlists on the prologue so I'll switch it out easy.


This is a good start … A press release may be a good next step.

Maybe announce a unique competition with a paid prize (if steam allows this).


Send a playable, presentable demo to Splattercat.




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