And apps have grown in size, and video/photo size has grown
Under this logic, RAM is still $100 / 8GB, a factor of ~4x greater than non-Apple prices. A similar coefficient is true for their SSD storage pricing.
Source: Mac Pro configuration page https://www.apple.com/shop/buy-mac/mac-pro/tower
Also don't forget the fact that many devices can't be storage-upgraded, so this pushes the actual cost of extra storage even higher
And apps have grown in size, and video/photo size has grown