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I know the article is about concepts, but to really untangle the mess we've already created we should also figure out the necessary legal changes to make. Was the EU's cookie popup a good idea? Was it effective? What else should be done? We need to figure this out.

We need more forces acting in opposition to the inevitable conglomeration and misuse of personally identifiable information.

- At the individual level it needs to be more clear precisely when your data is going to be shared and to whom it is going to be shared, and every instance of this should require its own permission. Clauses buried in lengthy ToS documents are insufficient; the terms need to be simple and digestible by individuals of all capacities.

- Selling the data of individuals should be outlawed (including digital fingerprints), as well as use of illegally-acquired data, and the line for data anonymity strictly defined.

We should not live in a world where an individual with no criminal record is subject to evaluation based on global public data they gave no consent to distribute.



Every citizen should be able to get an overview of the ways their data is being used and by whom.

This overview should be accessible at a government website, so the interface is the same regardless of which company is using the data.

The user should be able to revoke permissions to use and distribute their data.

Government privacy agencies should regularly check if companies comply with the rules. These checks should include the use of fake persons.




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