We had an early campaign where one of our AI columns was tasked with inferring the ICP of all companies based on their description.
We then used these ICPs to create a personalized starting list of leads for them.
This did not work very well, as most ICPs ended up looking as generic as "SaaS companies with more than 10 employees."
This was one of the reasons we decided that using AIs to write copy or create anything that would make it into the outbound itself was not the best use of their strengths.
Instead, the tools should be deployed towards qualification :)
We then used these ICPs to create a personalized starting list of leads for them.
This did not work very well, as most ICPs ended up looking as generic as "SaaS companies with more than 10 employees."
This was one of the reasons we decided that using AIs to write copy or create anything that would make it into the outbound itself was not the best use of their strengths.
Instead, the tools should be deployed towards qualification :)