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The thing is, I'm not sure that mobile is a separate market anymore. How many corporations are doing a BYOD initiative? Personally at the company I work for, all the salesmen (a few thousand) are getting tablets instead of laptops for the next refresh. It just makes sense. Likewise, instead of handing out corporate laptops, they'll be giving employees a stipend to buy whatever device they want as long as it fits their needs.

When corporations (even IBM) start adopting bring-your-own-device and that includes mobile, mobile is no longer a separate market. It's time for mobile to evolve, something it hasn't done since 2007.



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