They could take the search team, flip a coin for each employee, and split it, maintaining rank. The team that's forced to leave to start their own search company will be able to leave with the full Google search codebase and dependencies (yes I know they have a monorepo, but figure it out).
That team will from that day forward be able to create a forked version of the product. Every gripe they had about it will be able to be fixed. They'll also be given half of Google's cash to hire the best people.
If search & ads are the main money makers, then force the existing company to compete with itself in those fields.
Also, instead, they could just unmerge doubleclick from Google. Let them make money by having ads on search and other places without BEING the advertising company.
That team will from that day forward be able to create a forked version of the product. Every gripe they had about it will be able to be fixed. They'll also be given half of Google's cash to hire the best people.
If search & ads are the main money makers, then force the existing company to compete with itself in those fields.
Also, instead, they could just unmerge doubleclick from Google. Let them make money by having ads on search and other places without BEING the advertising company.