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I'm honestly guessing here because I'm not an insider and I don't naturally understand what's going on with this made up word, but I think it's:

1. Name is "coq" which is pronounced like "cock". Tee hee hee I'm so funny I made you say a bad word. (Opinions can differ, but this word being bad isn't a terribly rare opinion IMO.)

2. Obviously, that means Q (at the end of a word!? *) is pronounced like a hard K.

3. Enough people don't like being "forced" to say that word, pick a new name, new name is "rocq". I was confused like you for a while until I figured out the above. If q->k, then this is pronounced "rock".

4. New name learner: Why in the world would you pronounce a Q (at the end of a word) as a K? (and/or) How am I supposed to pronounce that name? I've never seen a word like that before.

5. Oh, tee hee, because of an immature joke from the old name. (Have to explain the old name and make the innuendo, to make the new name make any sense. And the new name makes so little sense, it would be very natural to ask how it came about.)

* https://scrabblewordfinder.org/words-ending-in/q Which never happens -- have you heard of any of these words before? I haven't. (Besides I guess "tranq" which is really an abbreviation.)




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