> Apple probably had much more freedom becsuse of their size and power and I don't really understand why it is not possible to add a custom search engine. There is no advantage for Apple to not allow this.
I think you're giving Apple too much credit. They are too myopic and too focused on optimizing their current financials, especially under Tim Cook. To build a new search engine would mean 1) tossing away the $20B Google offers, and 2) spend potentially billions to build or acquire something viable.
Would be unacceptable to the Apple institutional shareholders. Akin to what Meta tried to do with their Reality Labs.
I think you're giving Apple too much credit. They are too myopic and too focused on optimizing their current financials, especially under Tim Cook. To build a new search engine would mean 1) tossing away the $20B Google offers, and 2) spend potentially billions to build or acquire something viable.
Would be unacceptable to the Apple institutional shareholders. Akin to what Meta tried to do with their Reality Labs.