It definitely wasn't a usage limit since I have fewer than 200 customers. I have a verified app, which has been up and running for almost three years now.
I suspect it happened either due to accessing my account from an unknown IP or creating and editing a Profit and Loss statement in Google Sheets, which normally shouldn't trigger any alarms, but algorithms move in mysterious ways...
Have you checked if you brushed against their ToS somehow or exhausted their usage limits?