Unfortunately we have created a reward system that gives a huge number of "followers" to the one who records. Followers are capital that translate to money (cf. cougar guy, hawk tuah, etc.) Someone could be the next to monetize their following as the "yellowstone lava dude".

Can we somehow instead create an socioeconomic system that instead rewards those that turn and run?

Like if you can prove that you turned and ran, you don't have to pay taxes that year to the IRS.

The government in turn saves money on rescue efforts of sorts. It all works out.