This is actually huge. The Dems now get several cycles of genuine organic interest... Kamala as nominee, then "who will she pick as VP" and the convention will get a lot of natural attention, all getting earned screentime (while pundits and pollsters have a field day of pageviews and engagement).

The media class now has months of things to talk about wrt the Dems. The less screentime Trump gets the better, and his convention is already over and spent zero time attacking the actual candidate.