The benefit of the timebomb is that it gives a company half a decade or more to make their money. If it was copyleft from the getgo, then it'd be hard for the company to compete at all, which is a position I can understand.
> then it'd be hard for the company to compete at all
It depends on the codebase obviously, but you would have to prove that. On the other hand, if you open source it properly you may get contributions, which is valuable for the company.