> The iPhone X was the first Apple phone to launch with an OLED screen.
Funny they almost write this like Apple was pioneering this. The iPhone X was released 8 years after the Samsung Galaxy S, which was the first OLED smartphone.
You didn't include the sentence where they call out Samsung explicitly:
> Until recently, most phones were made with LCD screens. The iPhone X was the first Apple phone to launch with an OLED screen. Other phones with OLED displays include the Samsung Galaxy S10 and the Huawei Mate P30. For these phones, dark mode can offer healthy battery saving capabilities.
I don't read that as acting like Apple pioneered anything, but I do read it as assuming that most consumers choose Apple and therefore the moment that Apple included OLED LCDs were no longer "most phones".
Which, while frustrating to someone like me who is tired of Android always being treated as an off-brand afterthought, is reflective of reality in the US.
Sure, but the choice of then mentioning the Galaxy S10 (2019) next to the iPhone X (2017) seems like a weird choice, when the Galaxy GT-I7500 (2009) as well as Galaxy S1 (2010) already had AMOLED 9-10 years before that.
In the context of the article, the sentence preceding the one quoted above is "Until recently, most phones were made with LCD screens", which I imagine is why it stuck out.
I'm sure there will be disagreement about whether that's sufficient grounds to find it amusing, but at least personally it feels like "recently" is ambiguous enough to be impossible for people to disagree on how accurate it is. Personally, the fact that eight years is around half the time that smart phones have even existed that while saying "most phones didn't have it until recently" might be correct, it certainly feels like it's missing some important context.
Also the next sentence after the Apple sentence mentions the Android phones which have OLED. Apple has 60% share so it makes sense to mention it before androids.
Becomes "first ... phone to launch". People don't instantly recognize brand names as adjectives. Part of our brains drops them as we read. An options for a writer aiming for clarity would be "Apple's first phone to launch with an OLED", but that doesn't place "Apple" beside "first". Leveraging subtext and association makes for better marketing.
Funny they almost write this like Apple was pioneering this. The iPhone X was released 8 years after the Samsung Galaxy S, which was the first OLED smartphone.