Logos are bound to trademarks, which are split by country and type of business. Anybody could get a BIMI of a duplicate of your logo if they just register a different trademark in some different business (and/or country). Therefore, BIMI does not guarantee what they say they do – logo trustworthiness – and is therefore a scam. If your trademark is not valid and known globally, BIMI does nothing for you. This explains why only huge entities – i.e. with such trademarks – have ever expressed any interest.

A dead giveaway would otherwise have been that the BIMI issuers are all the now-panicking EV certificate issuers, which nobody will now buy.