It would have put a lot of prominent Republicans - including Senate Majority Leader Mitch McConnell - in an awkward position because a number of them had previously said he was a great candidate for the court.
So, they either make a liar out of themselves, or become a rank hypocrite.
Anyway, I'll grant it's symbolically different and it wasn't a good look. In practice though, the senate has to be on board with the nomination and in both cases they were not and it didn't go through in either.