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These are companies that might never treat "software" as a core part of the product, and mostly manage it as a cost center.

The fact that VW invests in Rivian so it can potentially "use" its software is pretty telling in my opinion.

It's hard for companies to change that though. I think Apple did it well. AMD still needs to do it fully.




>These are companies that might never treat "software" as a core part of the product, and mostly manage it as a cost center.

VW definitely does not believe that Software is unimportant or not a core part of the product.

They even tried to make their own software company to fix their inability to do software right.




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