The fact that VW invests in Rivian so it can potentially "use" its software is pretty telling in my opinion.
It's hard for companies to change that though. I think Apple did it well. AMD still needs to do it fully.
VW definitely does not believe that Software is unimportant or not a core part of the product.
They even tried to make their own software company to fix their inability to do software right.
The fact that VW invests in Rivian so it can potentially "use" its software is pretty telling in my opinion.
It's hard for companies to change that though. I think Apple did it well. AMD still needs to do it fully.