I'm sure you've seen the menshealth version of this: menshealth.genesant.com

Could give you some ideas... I use it and it's $5 a month.

They don't have an iphone version which is dumb, so you clearly rock their world there.

But they also have prebuilt routines that you can just start with. That would be easy for you to add.

Hi I agree that adding prebuilt routines is a big feature, it would be included very soon.

Thanks

I think your site is excellent, your idea is good, and you can easily build this into a real business. So I'll give it to you straight, mix and match what you like.

If you are serious about turning this into a real business, there are some things you absolutely have to do:

1. "Dashboard", "routines" and "workout" show me the exact same page

2. Video is cool, but I'm not going to watch it because it's so linear. I just want one particular feature, and I don't have the time to sit and watch 10 minutes or whatever of video to find out if you have that feature. (I don't know how long the video really is, because it's not written till I push play, which I don't want to do)

3. Content is king. If you want to make a site, you need to struggle for every single user! Getting linked from techcrunch is an utter waste of time, because they are not your target user. Your target users searched google 40.000 times today for your site. If you had 5.000 pages of content, you'd get a percentage of those searchers. And easy way to start is by making your routines public

4. All you're interested in is one user. You need to continuously examine the flow of that one user - when he hit your page right up until when he signed up. Do you know EXACTLY where he clicked and what he was looking for? If you don't, it's like having a car factory, and you're not sure what steps the assembly line goes through to product a car

5. I have an iPhone, and your app actually sounds interesting to me. But there are no screenshots and no description of what this iphone app could do. So I'm going to close your site and forget about it instantly

6. Go to delicious.com/popular/fitness for inspiration

7. Categorize your users. I don't know the natural categories for fitness, but maybe something like "people who want to lose weight", "people who want to body build and are doing it regularly", "skinny guys who want become somewhat muscular". For each category, look at your site again. Does it seem attractive? Are this category of interest to you? Then examine each category - which is the most profitable?

8. Remember that any idea you have is just an idea, and you don't know if it works. If you implement it and it works, this does not mean it was right. For example, let's say you have the idea that green may be the best color to encourage people to sign up. You change the color to green, and you have 5% more sign-ups. You'll sit back and feel satisfied that your idea worked. Big mistake, because red may have caused 50% more sign-ups. So when you have an idea or hunch, make sure you test the alternatives, even if it seems to you that they won't work.

That's all I got for now. Good luck!

A great example of a good use of screenshots is HN member pxlpshr's company Salt Lick Labs ( http://saltlicklabs.com/ ). He is only marketing the iPhone apps, but there is a level of polish that makes you want to see more, even though you know you don't actually need to read about peoples' horrible relationships or to catalog your own relationship endeavors.

The gaming company Blizzard is known for their delays in releasing games, but they are also more known for having the sharpest, most intuitive user interfaces and game play out there. Take this ideology into consideration when preparing a service like OverTrainer (something I'm actually interested in using). Build it to work, but don't show it until it makes people think, "Wow, I need to get involved n this product/service/community."

Thanks for your points, I do agree that the saltlicklabs site is very well done graphically.

Thanks!

markessien, Thank you very much. Your post has given me more ideas then any other single piece of advice I have received.

I especially like your advice in #3. This is something I did not consider. At the same time your advice would solve a dilemma I was having about what to show under the 'Routine' and 'Workout' tabs, when not logged in.

I also see your point about the videos vs screen shots, I will add a few so people are not forced to watch the videos.

Your other points are very good as well.

Thanks again!

You might want to consider a new name. "Overtraining" has a very negative connotation in fitness circles.

It depends if he wants to focus on a more broad market or specifically at people looking to get bigger and weigh more. Overt-raining is a great way to build muscle fast without the use of drugs, focusing on a small amount of reps that make you over-exert yourself, lifting to "failure" on your last 2 sets.

Looks good. Small thing, you want to put JavaScript on the bottom of your page so that the page gets displayed faster.

YSlow is a great tool for this, http://developer.yahoo.com/yslow/

I also see that you are hosting prototype yourself. Why not use Google's copy to speed things up?

http://code.google.com/apis/ajaxlibs/

Hmm I am not usre why I never ran across this tool (yslow). Thanks for the tip it is very useful!

1. I know it is probably too late, but "overtraining" is a bad thing in training (at least triathlon) 2. I assume that you know about traingpeaks.com. They focus on cardio-sports, but still should give you an idea about business models. I use them for my Ironman workouts...they have great templates, but limited options for the free accounts.

OverTrainer.com - http://overtrainer.com

I signed up :) Good luck!