Yeah it seems so, though most of these systems (e.g. Intel SGX, AMD SEV, NVIDIAs new tech) use the same basic building blocks (Apple itself isn't member of the confidential computing consortium but ARM is), for me it's the quality of the overall implementation and system that sets this apart. I'm also quite bullish about trusted computing, seems it gains significant momentum. I would like some technologies to be more open and e.g. allow you to control the whole stack and install your own root certificates / keys on a hardware platform, but even so I think it can provide many benefits. With Apple pushing this further into the mainstream I expect to see more adoption.