Weirdest thing about their propaganda is that it seems squarely aimed at older wealthier Americans and politicians. The amount of content produced targeted at anyone under the age of 40 is much smaller and less sophisticated. There's this narrative that Israel is "losing the propaganda war" but I think they're just targeting it towards major stakeholders. We're not the intended audience of the billboard - it's the editorial writer, the business leader, the member of congress (and their staff).

The Israel / Palestine conflict is one of those low-valence issues with the general public where a politician rarely gets punished for voting one way or another with the notable exception of cash lobbying and super PACs for/against a given candidate.