I think that is being transparent with what actually happens in the real world (engineers, at least in part, being human and emotional in their decisions), rather than just talking about impossible ideals (engineers thinking about tradeoffs in a purely objective matter).

NIH, CV based development, preference for shiny/new things and a myriad of other "engineer/organizational diseases" exist, you know. And there are even SaaS/PaaS/XaaS marketing teams exploiting such human qualities when making software sales.