Yup... but, if everyone thinks it's a rendering, and you could have saved tons of money by actually rendering it instead of doing what these guys did, it's still a waste of money if you ask me...
That can be said for many other artistic creations. But if you ask me, the fact that it was so elaborate adds something to it. The end result might be the same but the intentions and the process to get there matter.
Also, waste of money. We’re talking Microsoft. It’s not like those money we’re going to be spent on charity. They paid some creative people to do creative work. We should appreciate that.
But it has the air of the banal. For something supposedly so creative it seems to totally lack....creativity. I suppose 100% in keeping with a tech company's vision for what a computer desktop should look like.
(That commercial literally had Honda execs complimenting the team on the quality of their CGI when they first saw it. Needless to say they were blown away when they found out it was real.)
That awesome! The funniest part is the end though, where the car is revealed and it's boring and kind of ugly. The commercial is way too good for that car :)