I think it's kind of sad. Roaring Kitty started off doing pretty deep analysis of Gamestop. He was an early contrarian who confidently and politely disputed critics on r/wallstreetbets, bringing data to show the company was undervalued. Now it seems he's just decided to be one of those guys who tweets a meme, sets off a gambling frenzy, and (presumably) makes bank. It's no different from a pyramid scheme.
The problem is they didn't replace undervaluing with conservative value investing behavior because the composite behavior of a mob is tulip bulb crises. Their sentiment was excessively amplified by social media to Jim Cramer-proportions.