No, it is. Waits v. Frito Lay was a successful lawsuit where Tom Waits sued Frito Lay for using an impression of his voice in a radio commercial. https://casetext.com/case/waits-v-frito-lay-inc

See also Midler v. Ford Motor Co. https://en.wikipedia.org/wiki/Midler_v._Ford_Motor_Co.

Correct me if I'm wrong that had nothing to do with copyright and fair use is moot

In California, personality rights have the same protections. https://en.wikipedia.org/wiki/California_Celebrities_Rights_...

> In California, personality rights have the same protections.

Makes sense if you read "California" as "Hollywood", which has movie stars where the rest of the world has intellectual property.