This to me is like the "don't be evil" thing. I didn't take it seriously to begin with, I don't think reasonable people should have taken it seriously, and so it's not persuasive or really all that interesting to argue about.
Therein lies the issue. The second you throw idealistic terms like “don’t be evil” and __OPEN__ ai around you should be expected to deliver.
But how is that even possible when corporations are typically run by ghouls who enjoy relativistic morals when it suits them. And are beholden to profits, not ethics.
I think we do need to start taking such things seriously, and start holding companies accountable using all available venues (including legal, and legislative if the laws don't have enough leverage as it is) when they act contrary to their publicly stated commitments.
People are different! You can think otherwise.