> they should carry on with their life pretending like it doesn’t exist
No, they don't have to listen to you or pretend it doesn't exist. They are perfectly entitled to loudly express their own free speech criticism of Apple's ad or criticism of anything, really.
Creators are also likely one of the biggest market sectors for iPads, so if you were Apple it would do good for your sales to listen to their voices and not offend the people you are trying to sell to.
No, they don't have to listen to you or pretend it doesn't exist. They are perfectly entitled to loudly express their own free speech criticism of Apple's ad or criticism of anything, really.
Creators are also likely one of the biggest market sectors for iPads, so if you were Apple it would do good for your sales to listen to their voices and not offend the people you are trying to sell to.