I think the two go hand in hand, i.e. what's actually been happening for the last 40 years is the context in which this ad was introduced, and the reason the ad feels so bad for many people.
There's a big difference between using product names that align with the analog versions of the tools and symbolically destroying a room full of tools that people often find give them purpose and meaning. It just feels gauche.
> Their ads showing the incredible non-retouched photos with iPhones seems like much more of an attack than this ad.
The difference to me is that one is saying: "look how good our cameras are now, and here's an example of what you can get out of them" and the other is saying "we can just crush this entire room full of tools now because look at this iPad".
I'm not bothered by the camera ads. As a person who carries a camera and loves cameras, the iPhone is a supplement to my kit and the better it gets, the more flexibility I have.
But crushing a shelf full of lenses just makes me cringe.
There's a big difference between using product names that align with the analog versions of the tools and symbolically destroying a room full of tools that people often find give them purpose and meaning. It just feels gauche.
> Their ads showing the incredible non-retouched photos with iPhones seems like much more of an attack than this ad.
The difference to me is that one is saying: "look how good our cameras are now, and here's an example of what you can get out of them" and the other is saying "we can just crush this entire room full of tools now because look at this iPad".
I'm not bothered by the camera ads. As a person who carries a camera and loves cameras, the iPhone is a supplement to my kit and the better it gets, the more flexibility I have.
But crushing a shelf full of lenses just makes me cringe.