Since Apple apologized for the ad, it seems they, too, agree that it wasn't a good ad.
They wouldn't apologize for something if there were nothing wrong with it.
Personally, it was too real. It was CGI, sure. But that hydraulic press crushed (destroyed) the tools humans use to create every handmade thing we consider beautiful.
Apple absolutely intended to convey the meaning that Apple an iPad can replace a piano or a trumpet or paint.
Apple, and west coast US companies in general, are the biggest promoters of political over-correctness, "inclusion", "diversity", etc. (to put it in non-offensive terms).
It would be extremely hypocritical for them to simply dismiss the feelings of people. So, even if it doesn't make sense, they're obligated to apologize to be consistent with their own discourse.
They wouldn't apologize for something if there were nothing wrong with it.
Personally, it was too real. It was CGI, sure. But that hydraulic press crushed (destroyed) the tools humans use to create every handmade thing we consider beautiful.
Apple absolutely intended to convey the meaning that Apple an iPad can replace a piano or a trumpet or paint.