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Depending on the context, probably? During my suspension of disbelief of the narrative, it might make me say "I don't like this destruction!" and to root for whatever might be mitigating the destruction


Honestly, outside the context of a movie or education, I find it pretty off-putting altogether. The videos of brand new cell phones being destroyed, TV's kind of less so but still, cars being crushed or vandalized, etc. If I put my psychoanalysis hat on (always dangerous when your subject is yourself, but anyway) I feel two big things:

1. A part of me just does not like waste. I'm keenly aware of our rampant consumerist culture's slow and continuing march towards collapsing our biosphere, and one of the ways those thoughts manifest themselves is being really upset with people buying products simply to turn right around and destroy them, while barely using them, usually for profit in the attention economy but sometimes seemingly just because they're wealthy and bored.

2. And another part: growing up poor, I'm keenly aware of how valuable things can be for people like me, who didn't grow up with much. Maybe that old computer that works fine that you're going to run tannerite through for a YouTube video means nothing to you, but I vividly recall many points in my life I could've really used it, and I know I'm the absolute opposite of alone in that fact.

The "artistic" angle that a lot of the outrage this is drawing didn't really hit me as hard as these things did, but that's just my subjective experience. I respect people who love these beautiful things and don't want to see (probably) completely functional, or even repairable, useful things destroyed so a multi-billion dollar company can sell more products. (And let's be honest, given the nature of video production, the ones we actually saw destroyed were likely a fraction of the ones actually destroyed.)

The artistic angle I do understand though is if it's done for something like a movie, it doesn't hit the same for me. When it's done to make other kinds of art, even schlocky hollywood crap art, at least that has... a result, I guess? It's destruction to create something. This was destruction for... another fucking ad. That will be forgotten in probably 2 weeks.

Edit: The more I've thought about it, the more gross it feels, and I find myself really sympathizing. Times are pretty tough right now and artists have it rough during good times. How would you feel if you, as a piano player, who hadn't gotten to play in years (or maybe even ever!) on a piano like that, how would you feel seeing Apple buy one that at least looks to be in perfectly good working order, and smash it, in the service of selling you a stupid iPad? I really think this is impossible to comprehend without taking into account that everyone is hurting right now: inflation, Bidenomics, whatever it is you want to call it: people are broke, our expenses are going up, and our salaries remain the same. Yeah, I totally understand why this ad in this cultural moment hit a nerve: a whole ton of people, especially creatives, are struggling right now and here's Apple, buying up a ton of awesome things, and smashing em to bits and being like "here, you don't need a piano, you need an iPad!" Yeah, no shit people are upset.


> usually for profit in the attention economy

I remember Obama's "Cash for Clunkers" program where people were paid to pour sand in engines and run them to destruction.

This was all supposedly in the service of replacing them with more fuel efficient cars. The trouble was the numbers weren't run. To equal the emissions from manufacturing a car, a car would have to be driven 20,000 miles. One can easily see that the increase in fuel economy didn't add up.

Then there was the "create new jobs" fallacious reasoning, akin to the broken window fallacy.


Not all emissions regs are for the climate e.g. air quality improves today when someone upgrades their car regardless of the CO2 emissions




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