> Perhaps the blowback is a sign of a wider weariness that people have accumulated towards big tech companies over the past few years, mixed with a nebulous malaise about 'AI' and what it means for the status quo and people's livelihoods.
I think you hit it on the head. It's not so much anger about seeing a piano or a trumpet get crushed but more about the symbolism of it. Which, I think is definitely tone deaf on Apple's part.
The fact is, artists, developers and many people from all walks of life are terrified of what AI will mean for their jobs and their livelihood, and also, afraid that it cheapens everything they've spent all their life learning and mastering.
There's definitely a lot of pent up fear and/or hatred for it bubbling at the surface for many people and this commercial just kind triggers those feelings.
It's also from Apple's long-time core audience. I'm not sure how people don't understand this, other than maybe they've forgotten the roots of Apple's comeback.
I think you hit it on the head. It's not so much anger about seeing a piano or a trumpet get crushed but more about the symbolism of it. Which, I think is definitely tone deaf on Apple's part.
The fact is, artists, developers and many people from all walks of life are terrified of what AI will mean for their jobs and their livelihood, and also, afraid that it cheapens everything they've spent all their life learning and mastering.
There's definitely a lot of pent up fear and/or hatred for it bubbling at the surface for many people and this commercial just kind triggers those feelings.