I, like a lot of people, just hated the ad, although I liked it in reverse.
If there's a single product company that hires technologists who also love the arts, it's Apple -- this campaign was just mismanaged by someone who missed the point, and didn't understand Apple's history very well.
Also, apparently, the ipad is really thin, so maybe they got overexcited :)
A technology company that loves the arts and shows it by paternalistically crushing all of its implements and saying “trust us this iPad is better than your heirloom piano or silly books.”
Right on trend. They might love it, but they don’t understand it, and per the last 20 years love unemploying it.
Agreed, I definitely think the reverse is better. It gets the same point across while implying the new ipad is bursting at the seams with all of these cultural tools. I wasn't offended by the destruction or anything just straight up kind of a dumb commercial.
If there's a single product company that hires technologists who also love the arts, it's Apple -- this campaign was just mismanaged by someone who missed the point, and didn't understand Apple's history very well.
Also, apparently, the ipad is really thin, so maybe they got overexcited :)