Exactly. Had this put this exact video into some dystopian sci fi, it might be a suitable way to portray some villain or cynical mega-corporation as nihilistic.
But when a company uses this in an ad, THEY are the ones that come off as nihilists, and not in a good way.
If they wanted to express that the ipad CONTAINED all of those older things within it, they could have created this as something like Dr Strange would have done. Like make those items fly into a portal shaped like a giant ipad, and then shrink the ipad with all those items still inside.
Or at the very least, they could have presented the items to be destroyed like they were worn out and broken (and no longer in use), and then presented their destruction as giving them new life through recycling as an Ipad.
This ad will definitely pop into my head the next time I consider buying an Apple device, and not in a good way.
But when a company uses this in an ad, THEY are the ones that come off as nihilists, and not in a good way.
If they wanted to express that the ipad CONTAINED all of those older things within it, they could have created this as something like Dr Strange would have done. Like make those items fly into a portal shaped like a giant ipad, and then shrink the ipad with all those items still inside.
Or at the very least, they could have presented the items to be destroyed like they were worn out and broken (and no longer in use), and then presented their destruction as giving them new life through recycling as an Ipad.
This ad will definitely pop into my head the next time I consider buying an Apple device, and not in a good way.