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Smithalicious
on May 10, 2024
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Apple apologizes for iPad 'Crush' ad that 'missed ...
It's a great ad. 620 comments on hacker news, got me to watch it voluntarily even though I never see ads. Even got me to share it with someone else.
Ads don't exist to make you feel good, they exist to make you notice them.
marcosdumay
on May 10, 2024
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Except that it makes some of the most relevant Apple customers see them as an enemy that is out to crush their dreams... and are sharing it so their friends get the memo and feel the same way.
kccqzy
on May 10, 2024
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I watched it and then resolved to never buy an iPad again. I'm sharing it with people who will make the same resolution.
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Ads don't exist to make you feel good, they exist to make you notice them.