This is all really silly. Don't people have anything better to get upset about? I wish companies/Apple didn't cave every time a couple of people start crying.
It must be really annoying to work in such industries, you spend a large amount of time making something and then have no idea if people will get upset about it or not.
Nothing to do with the industry - it's marketing, it's designed to make people like the company/product more, and the very nature of marketing and people means that if you do a bad job it can have the opposite effect.
This is just how marketing to humans is, and anyone creating a promo video for any type of product knows that the goal is to increase positive sentiment and the risk to try to avoid is increasing negative feelings instead.
This ad is a perfect example of the fact that if people want to get offended, they will literally get offended by anything: an ad, a color of something, a made-up pronoun not being present in a list, or anything else.
Marketing is a corporate behavior that is tied to sales, brand equity, expansion, product innovation, and financial performance. Criticizing it is as legitimate as criticizing accounting practices or device capabilities.
It must be really annoying to work in such industries, you spend a large amount of time making something and then have no idea if people will get upset about it or not.