Is this the first time you're seeing marketing copy? This is an entirely normal thing to do. Apple has an advantage with the SoC they are releasing today, and they are going to talk about it.
I expect we will see the same bragging from Apple's competitors whenever they actually launch the chips you're talking about.
Apple has real silicon shipping right now. What you're talking about doesn't yet exist.
> A newsworthy success would have been only if the new M4 would have had at least a triple performance than it has, so that the competitors would have needed more than a year to catch up with it.
So you decide what's newsworthy now? Triple? That's so arbitrary.
I certainly better not see you bragging about these supposed chips later if they're not three times faster than what Apple just released today.
I said triple, because the competitors are expected to have a double speed in a few months.
If M4 were 3 times faster than it is, it would have remained faster than Strix Point and Arrow Lake, which would have been replaced only next year, giving supremacy to M4 for more than a year.
If M4 were twice faster, it would have continued to share the first position for more than a year. As it is, it will be the fastest for one quarter, after which it will have only half of the top speed.
And then Apple will release M5 next year, presumably with another increase in TOPS that may well top their competitors. This is how product releases work.
I expect we will see the same bragging from Apple's competitors whenever they actually launch the chips you're talking about.
Apple has real silicon shipping right now. What you're talking about doesn't yet exist.
> A newsworthy success would have been only if the new M4 would have had at least a triple performance than it has, so that the competitors would have needed more than a year to catch up with it.
So you decide what's newsworthy now? Triple? That's so arbitrary.
I certainly better not see you bragging about these supposed chips later if they're not three times faster than what Apple just released today.