Starbucks hasn’t been considered specialty coffee since before the war in Iraq. Their secret is that Americans like milkshakes and putting coffee in them makes people feel less guilty ordering one every day. Their dark roasts are designed to still be perceptible over all of the fat and sugar.
That kind of worked back when the competition was Folger’s annealing to the pot at the local diner, but chains like Dunkin’ expanded and McDonald’s et al. upgraded and they all have better tasting coffee you don’t need to sweeten so much to cover the bitterness.
That kind of worked back when the competition was Folger’s annealing to the pot at the local diner, but chains like Dunkin’ expanded and McDonald’s et al. upgraded and they all have better tasting coffee you don’t need to sweeten so much to cover the bitterness.