Yes, it's an alternative, not a copy. For example, it doesn't provide "emergency library" style borrowing, and maybe this missing feature is a pro, not a con.
On the other hand, it's doing something similarly dubious with paywalled news articles in that it bypasses many news sites' paywalls and supposedly injects its own ads next to the content.
There are even many comment threads detailing their strategy to avoid legal takedown requests by serving content via an "anti-CDN" (i.e. always serving content from abroad whenever possible, to make legal actions more difficult).
Any chance you're using Cloudflare DNS (directly or via e.g. iCloud Private Relay)? The people (person?) running archive have a somewhat complicated history with them.
Not using Cloudflare DNS, I use my own recursive resolver. And by "archive", I assume you mean archive.org; archive.is and archive.ph are different people.