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The return of the 80s is, or rather was, just a current trend. Next up will be the 90s/00s, which can already be seen in make up and fashion, and I'm sure media will follow soon as well.

Wrt/ Hollywood: I think they are not the monopoly they used to be, because the powers are shifting by streaming, and short video services. Similar to how AAA games are more stagnant than the indie gaming scene.

"Music" is too broad to "get worse". There are trends in music that can be considered bad, such as the lessening dynamic range of the recordings - the Loudness War[0]. But there is more music than ever, computerized or not, so if you find that some source of music is bad, you just need to look elsewhere. Music production is easier than ever, so even very niche sounds are kept alive, like the lofi sound of post-punk decades ago[1].

[0] https://en.wikipedia.org/wiki/Loudness_war

[1] https://desmonddoom.bandcamp.com/album/doom-and-bloom




> The return of the 80s is, or rather was, just a current trend. Next up will be the 90s/00s, which can already be seen in make up and fashion, and I'm sure media will follow soon as well.

Is it a "return of the 80s", or is it a rejection of newer music? Again, "GenZ and Millennials show a much smaller preference for their own decade's music." This is a difference from previous generations, which tend to hold on stronger to the music of their times. The current trends of current pop culture have always had a much stronger influence on young people than any "nostalgic" trends. When I was young, nostalgia from earlier decades had almost no influence on myself or my peers.


I believe that music's role changed a lot first with the wide spread of the internet and then smartphones and streaming. The internet gave rise to a global culture, and a new channel where culture can form, and then streaming completely changed how people consume music.

I see rejection, disappointment and disillusion as a general theme that's going on in culture, but I can't say that these weren't present in the past cultures as well - going back some decades, the popularity of punk and its offshoots show just how much these feelings resonated with the audience back then.

I think that with the widespread access and nonexistent barrier to entry to past cultures via streaming, attention just spread over the existing cultural palette, resulting in lower average consumption of the new and current. It's not that the new and current is rejected - it's rather that long tail is longer and taller.


The return of the 90s is not next up, it's right now.

For the past 2 years, mainstream chart-toppers like David Guetta or Calvin Harris have been (respectively) covering 90s eurodance songs or making new ones in the same style.




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