Question : Why larry and brin not caring about it ? They built one of world's best and biggest company and it's dying . Even if they did not care about that , their money is still tied to google stock right ? That should raise some concern from them.
speculation: they care, they know the people involved, and think highly of them.
Larry & Sergey are only humans. They can get bamboozled by people just like anyone. And they are in a situation where the very best bamboozlers are trying to bamboozle them, all the time. The people "failing up" are, in some cases, the Lebron James's of bamboozlement.
It's quite strange to see very capable people fall for such types, but it happens, I've seen it - and everyone around saw it except the very capable person.
There was a TGIF where prominent Search leaders (highest level of engineer, not management) openly asked Larry why we were being asked to compromise the quality of Google search to grow Google+ when GOogle+ was such a crappy and unpopular product. Larry just sort of lamely asked "can't you all get along" and then shortly afterwards, abdicated to Pichai (whose main skill was mainly to get all the SVPs to stop shivving each other in the quest to grow revenue). It was pretty clear that Vic had somehow convinced Larry through grima-style wormtonguing that social feed was the future for google, and Larry had fallen for it.
The difference being, there was no gandalf to come along and reinvigorate Larry.
I don't think it was Vic who convinced Larry or Sergey of that. It was Mark Zuckerberg. Google was in a frenzy about the sudden explosion of social for a few years before Google+ came along. Facebook's growth and rampant poaching of Google employees had left upper management despondent and fearful. It appeared (though in hindsight we know this was wrong) that social graph integration was so powerful that adding social to any app would automatically make it win. A commonly cited example was that Google had bought Picasa and worked on it for years only to see it be smoked by Facebook Photos, a product with way fewer features. Then Facebook Messages started taking away all the personal email communication from Gmail, and they got into ads and so on.
So you can see why Eric, Larry and Sergey were afraid. They were worried that Facebook might ultimately do a search engine that somehow integrated social recommendations, and that'd be the end of Google. That fear was shared by other top execs like Hoelzle and Alan Eustace iirc. No wormtonguing was required. They convinced themselves of that thesis all by themselves.
In that environment lots of teams were trying to sprinkle social magic onto their product, often in hamfisted ways. The GMail team launched an ill-fated social network called Buzz that immediately upset lots of users who clicked through the consent popup without reading it and discovered that their address books were suddenly public. Maps was adding their own social features. Orkut was an actual social network popular in Brazil. But, none of these products integrated with each other in any way. They mostly even had their own separate user profiles! Like, there wasn't even one place to set a profile picture for your Google account. It was pretty disastrous.
Given that, some attempt at a unifying social layer was inevitable. Gundotra gets unfairly demonized in my view. Google+ was probably the best that Google could have done to compete with Facebook. It wasn't enough because it was a me-too product driven by corporate fear, and such products are rarely compelling. But it also wasn't terrible. Some users really liked it.
> (whose main skill was mainly to get all the SVPs to stop shivving each other in the quest to grow revenue)
Having once been on an engineering team where we all wound up shivving each other's ideas in a quest to, idk, do good work? be alpha? its been a while - when the company hired a manager who was able to stop the shivving, it was like night and day. I can deeply respect that skill!
I assume they use google search at least once after fall in quality and noticed it . Or maybe they got google search founder edition for Them.
Edit : Does any one have email/twitter of larry/brin ? If you have can you try emailing them . Or is it public ? Gonna try emailing them
Purely speculation of course, but based on what they've been up to since letting go of the reigns of Google: because squeezing every possible drop of revenue out of the product helps fund the things they're now more interested in engaging in (self-driving, longevity, etc.)
The cynical assumption would be that they're just sitting on the extremely vast hoards of money and greedy for more. The (slightly) less cynical assumption is that their interest in Search nowadays is as a piggy bank for projects they consider more important.
Worth noting though the latter has long been the going assumption internally at Google: Search was the cash cow that funded Google's expeditions in finding the Next Big Thing. This plan has been complicated by the appearance that Google seems to not be terribly good at the kind of product execution that would lead them to the Next Big Thing.
Man they used to drop some awesome stuff: Google Maps, GMail (remember the hype over Gmail invites?), Google Earth... then they just stopped improving stuff and started releasing multiple versions of things and abandoned them all, over and over again. Very strange.
I was there around this time and remember the first time someone said out loud that they were doing project Z because "that's what will get me promoted". I argued until I was blue in the face that it was a bad idea, but they didn't care: they had their objective and knew how to get it.
Unhappily, everyone was right: he got promoted and the project was an expensive failure.
My two cents is that Google has been consumed by its performance review process; the amount of money made by advancing dwarfed the amount of money made by making advancements, and as always the metric was the outcome.
I agree with you somewhat, having spent ~4 years at Google... though I think "perf-driven development" is IMO a symptom and exacerbating factor, but not a root cause.
Advancement and fulfilling of personal ambitions is a common thing in basically every sufficiently large company. Google isn't unique in having that problem - nor is their promotion process markedly different than everyone else's!
What is different is that Google is extremely metrics and OKR driven, combined with a near-total absence of product leadership. There is often no broader product strategy besides "grow X by Y".
This results in a critical weakness where you can get promoted for shipping Obviously Dumb Shit, because it hits some ill-defined OKR. It's practically an annual tradition within Google's management: creatively interpret pointless and vague OKRs so that you can make a (contorted) argument that Projects X and Y contribute to it, so you can ship it and get everyone involved their promos.
People in other companies are ambitious and want to get promoted too! The difference is that in many other companies there are other sanity checks in place that you don't get promo'ed for shipping Obviously Dumb Shit.
Google's root problem IMO is that there is an extreme lack of product leadership and product vision at the very top levels of the company. This results in a near-total inability to mitigate meta-hacks of internal promotion systems.
At companies with more product strategy at some point someone at a high level goes "Projects X makes no damned sense!" and puts the kibosh on it. At Google Project X will ship, and then after its badness becomes inescapable, get shut down.
The dominant culture in the company began to mimic the history of Raghavan: failing upwards, short-term gains with long-term detriment. When you get back far enough you begin to see a recurring pattern of it with these MBA/exec types who basically only have a bean-counter, extractive, understanding of running a business or making things.
They could at least open source all the stuff on google graveyard which will give us so many awesome softwares . Sadly they are now now sitting on some random hard drives.
Not really. The relevant parts of those programs are basically buildable based on a list of their features.
The technology that one would get in an open source situation isn't very usable outside of Google's ecosystem because Google builds software on top of Google's stack. Like, without the monitoring infrastructure they've built or the Borg scaling infrastructure, their software is actually kind of fragile because the ethos is " If it starts to malfunction break it quickly so it can cause a monitoring event and to get replaced by auto restart."
The Google way of doing things is actually not a great way to architect most software that isn't running on a giant data center structure.
That's not something Google invented, it comes from erlang. Systems in erlang (and other beam langs) are designed to fail and die, and get restarted by the supervisory tree.
Good observation. I really need to get around to learning erlang.
It's probably worth mentioning that hypothetically, One could take the source code and port it to third party libraries and kubernetes. But I can't help but think that that would be about as much work as clean rooming it from scratch based on a feature description.
Not that strange if you think about the nature of transformation Google went through. With time they grew, hired more administrative staff and executives with fetish for growth and shareholder value which caused a fundamental shift in incentives and they reduced themselves from an innovative tech shop to an ad selling business.
Sad but common and as old as Jack Welch style capitalism where engineering excellence gives way to corporate greed.
You get older, you lose the willpower and energy to fight the machine
They have enormous power, but they are now also up against vast armies of lawyers and executives and lobbyists who will whisper and whine in their ears all day
Do I, Larry Page, really want to deal with all of that with my failing health and depleting energy?
I have long suspected there is more to it than that, the giveaway being that once you are in what is currently the Alphabet level executive group a fundamentally different set of rules and standards are applied compared to what is considered allowed in Google, and these two did not used to be so divergent. This is a far dirtier game than many want to accept.
They may be concerned, but what can they do? Google has poisoned the well, and the entire web is now a swamp of SEO driven drivel.
Forget about a "Jobs returning to Apple" miracle. As they say, "you can't get there from here". There's no easy path for Google back from the short term profit-driven corner they've painted all of us into.
I have impression they just enjoy their billioners lives, and do not have ambitions anymore. Also Larry has some sickness, so, maybe he has other life issues depending on his current condition.
