In summary: 'consent or pay' Meta strategy is considered not conform to GDPR.
EDPB Chair, Anu Talus added: “Controllers should take care at all times to avoid transforming the fundamental right to data protection into a feature that individuals have to pay to enjoy. Individuals should be made fully aware of the value and the consequences of their choices.”
In addition to this Art. 64(2) Opinion, the EDPB will also develop guidelines on ‘consent or pay’ models with a broader scope and will engage with stakeholders on these upcoming guidelines.
EDPB Chair, Anu Talus added: “Controllers should take care at all times to avoid transforming the fundamental right to data protection into a feature that individuals have to pay to enjoy. Individuals should be made fully aware of the value and the consequences of their choices.” In addition to this Art. 64(2) Opinion, the EDPB will also develop guidelines on ‘consent or pay’ models with a broader scope and will engage with stakeholders on these upcoming guidelines.