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Design and branding matter a lot more than people realize. Not just in terms of appeal - it sets the stage for everything that follows.

Half the social media apps are the same thing: Feed, like, block people, follow, post (with image/video, etc.), hash tags, etc. but the slightest difference in design and branding sets forth a different content platform.

UI/UX isn't just aesthetics, it's utility and a huge part of what the thing is.




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