Yeah I’m not sure where mine fits either. I have a video editor that removes pauses, saving lots of editing time for (certain kinds of) videos/podcasts. I would say I hear from 3 kinds of customers:
- They know about tools like mine and have compared a few
- They have had this problem for a while, decided to Google it one day, and found my Recut app
- They stumbled on it randomly via social media and say things like “where has this been all my life”
I would guess that some people from all 3 groups would describe it as Hair on Fire, but they have different levels of awareness of solutions. Maybe they just live with it as a Hard Fact, maybe they live with it because they know of solutions but don’t like them (of the flavor “I want to automate this but I don’t want to lose all creative control to AI”).
It’s tough to find good ways to get in front of the people who aren’t looking! It feels like that way lies a lot of broad/expensive advertising.
> It’s tough to find good ways to get in front of the people who aren’t looking! It feels like that way lies a lot of broad/expensive advertising.
What unrelated (to your solution) place are your potential customers looking for solutions to other problems they have, for whatever reason? Or at least a segment of them? Then figure out how to be of interest based on that motivation, in a way that lets you also naturally introduce your product - directly, or maybe better, seemingly incidentally.
- They know about tools like mine and have compared a few
- They have had this problem for a while, decided to Google it one day, and found my Recut app
- They stumbled on it randomly via social media and say things like “where has this been all my life”
I would guess that some people from all 3 groups would describe it as Hair on Fire, but they have different levels of awareness of solutions. Maybe they just live with it as a Hard Fact, maybe they live with it because they know of solutions but don’t like them (of the flavor “I want to automate this but I don’t want to lose all creative control to AI”).
It’s tough to find good ways to get in front of the people who aren’t looking! It feels like that way lies a lot of broad/expensive advertising.